With Apple poised to release its newest iPhone model, an unsurprising poll has found iPhone users are least likely to switch to devices made by another manufacturer.
A survey by market research firm UBS of 515 smartphone users around the world found that among iPhone users, 89 percent have no plan to switch, far higher than the retention rate for HTC, at 39 percent; Research In Motion`s BlackBerry devices, at 33 percent (down from 62 percent in March 2010); Samsung, at 28 percent; and Nokia, at 24 percent (down from 42 percent in March 2010).
Worldwide Popularity
iPhone users made up the largest share of the sample, at 45 percent, far more than the competition, with the next largest share belonging to Canada-based RIM with 18 percent, followed by Finland-based Nokia with 16 percent.
The largest share of respondents were European, 40 percent, while 36 percent were in Asia and 23 percent in the Americas. About 1 percent of respondents resided in Africa.
Of those using Android-based phones, 55 percent said they would stick with the platform while 31 percent planned to get their hands on an iPhone. Taiwan-based HTC, maker of the Droid Incredible, Thunderbolt and other smartphones, was the most popular OEM among those using Android-based devices, with a 39 percent share, compared with 27 percent for Korea-based Samsung and 18 percent for U.S.-based Motorola.
"In general, retention rates appear to be falling for most of the OEMs," said UBS in its report. "Relatively, Apple`s retention rates have held up incredibly well even as its market share has risen. Interestingly, when we look at all consumers who are considering changing handset OEM provider, Apple remains a significant net beneficiary. Alongside Apple, only Samsung and HTC also appear as net beneficiaries (more users won than users lost)."
The report noted that among the 10 percent of...
iPhone Has 89 Percent Retention Rate Survey Finds
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